5 steps to a successful adwords campaign

1. Find A Product

2. Keyword Research

3. Ad Copy

4. Bidding Strategies

5. Tracking & Testing

Let's explore these steps in detail below:

1.) Find a Product:

If you don't have your own product a fast way to get started is to join an affiliate network such as cj. com, clickbank. com or linkshare. com. There are thousands of great products at these networks. They are easy and free to join. You don't need a website to start however it is a good idea to invest in a website once you find a lucrative market. You can also join thousands of companies who run their affiliate programs in-house. To find these companies type in a product you would like to advertise and follow it with affiliate program. E. g. "guitar lessons affiliate program".

2.) Keyword Research:

Brain storm search terms that people would use to find your market. Use general and specific keywords. General keyword e. g. "guitar lessons" "learn the guitar". Specific keyword e. g. "guitar made easy" "ebook guitar lessons". Check your competitors' website source code and look at their meta tags to see what keywords they are using. Use keyword tools like Word tracker, Overture's free tool and Google's free tool. These will help you uncover hundreds or even thousands of keyword phrases and combinations.

3.) Ad Copy:

Writing good ad copy is crucial for getting visitors from Adwords. Focus on the benefits of the product you are selling and use the keyword in the title of your ad. If a web surfer typed the keyword "guitar made easy" you could write an ad like this:

Guitar Made Easy

Learn Insider Techniques to

Master the Guitar Fast.

your-guitar-store. com

The keyword is in the title and the benefits are in the ad body.

4.) Bidding Strategies:

If you have a small budget keep your bids low between 10 and 25 cents per click. Bid on as many keywords as you can. Don't get into bidding wars with your competitor for 1st place or any ranking. Figure out what a visitor is worth to you. If you have 4 sales for every 100 visitors and you make $20 per sale, a visitor would be worth $0.80.

This is how I calculate the visitors worth: 4 sales x $20 / 100 visitors. Once you know what a visitor is worth you will know how much your maximum bid should be. To obtain a healthy ROI never bid more than half of what a visitor is worth on a search term. Using our example above a visitor is worth $0.80 so you would keep bids below $0.40 because you want to try to make a 200% ROI.

5.) Testing And Tracking

Experiment with your ads. Split test 2 ads in your Adwords account. Keep the ad that performs the best and edit or rewrite the loser and split test again. Look at your Adwords stats to make note of the best performing ads. This will teach you what types of ads work best for your market. Test variations of your landing page. Modify your page and track your results. You should constantly be testing and tracking your website content and your ads.

Google has a conversion tool to help track specific goals like your ROI and your click thru rate to your website links. Google has an excellent tool called Google Analytics that tracks traffic, goals, ROI, keywords and much more. It is the best free tracking tool I have ever worked with.

The beginners guide to affirmations

Imagine what would happen if you approached someone and insulted them.

“I hate you! You're ugly! No one likes you! You're a really miserable person!”

Well, apart from receiving a slap on the face or punch on the nose, you're also quite likely to hurt their feelings.

What about saying something positive? Perhaps something like this:

“You are so beautiful. You're a really great person and a wonderful friend.”

Would you agree that this statement should produce a very different result? It will empower the recipient. It builds their self-esteem and feeling of self-worth.

Let's change the scenario slightly. In this case consider how you would feel if someone else approached you with the negative statement. Would you likely be hurt? I imagine so. Now consider your feelings if someone approached you with the positive statement. How wonderful would that feel?

Words are incredibly powerful! There is no truth at all to the old saying, “Sticks and stones may break my bones, but names will never hurt me.” Negative words cut deeply, creating wounds that can last a lifetime. Positive words on the other hand have the power to heal those wounds, and rebuild you better than ever before.

Let's change the scenario again. This time, imagine you're standing in front of a mirror and repeating a negative statement to yourself over and over again. “I hate you! I hate you! I hate you!” How does this feel? Not very nice, is it? How about a positive statement? “You are so beautiful! You are so beautiful! You are so beautiful!” Now, that's much better.

I know what you’re thinking though. You wouldn't do that to yourself, would you? You wouldn't expose yourself to such negativity on purpose.

Well, I've got news for you. Your subconscious mind is already exposing you to tens of thousands of thoughts per day. And if you’re not already totally happy and completely successful, then your thoughts are most likely negative.

Take notice of your thoughts for the next 24 hours. If you're like most people, you'll be quite shocked at the negativity that comes from your subconscious mind.

And that, my friends, is affirmations at work!

An affirmation is simply a statement which you of the repeat to yourself over and over again. The statement may be positive, in which case it empowers you, or it may be negative, in which case it hurts.

Whether you like it or not, you are currently using affirmations. Unfortunately though, you’re not controlling the process and your subconscious mind is subjecting you to a constant barrage of negativity. Negative statement after negative statement after negative statement!

Years of negative thoughts have led you to have negative beliefs about yourself and your life. These negative beliefs led to negative habits. And these negative habits are what led you to the life you live now.

So if you're not totally happy with your life, what can you do about it?

It's really quite simple. You need to take conscious control of your thought process, and replace those negative thoughts with positive ones.

Conscious repetition of positive affirmations will in time lead to your subconscious mind also producing positive and empowering thoughts. These positive thoughts will lead to positive beliefs about yourself and your life. These positive beliefs will lead to positive habits. And positive habits will lead you to a life of happiness and success.

And that's a wonderful way to live!

So using affirmations for personal growth and self-improvement is simply a matter of repeating positive statements to ourselves over and over again. To make this most effective though, here are some simple guidelines:

1. Make the affirmation positive! Say, “I am happy!” rather than “I am no longer depressed!” Can you see how the first is positive while the second is a double negative statement?

2. The affirmation must be in the present tense. Don't say, “One day I will be happy!” Instead say, “I am happy now!”

3. The affirmation must result in good feelings. The more intense the feelings, the faster you will see a positive change in your life.

I personally find that the easiest way to create affirmations is to first write down my current negative thoughts. I then write the opposite of that thought, ensuring it is positive and in the present tense.

For example if you wrote down “I am feeling sad”, you could replace that with “I am feeling happy. I live a happy and joyful life with complete peace of mind. I constantly attract opportunities for happiness into my life.”

You would then repeat this as much as you could, until your subconscious believes it, and starts reinforcing your new way of life.

Try placing a copy on the wall beside your bathroom mirror, so you see it each morning and evening. Place a copy on an index card which you carry in your pocket, and refer to several times a day.

Partner up with an affirmation buddy. Arrange that every time you see or speak to that person, you will say an affirmation to them. And they’ll say one to you. Imagine how good it would feel to hear someone tell you several times a day, “I love you and I value your friendship so highly. You’re a wonderful person.”

If you’re serious about creating rapid change in your life, consider recording yourself saying the affirmation over and over onto a tape or MP3 player, and then listen to this whenever you have a chance. While getting ready for work, while driving to work, during your lunch break, driving home, and while relaxing in the evening. (Don’t do it while your partner is trying to talk to you though. I learnt that one the hard way!)

Commit to this for the next 90 days, and see the changes it makes in your life. I promise you it is incredibly powerful. Remember though, that this is simply one tool in your happiness tool-kit. Don’t neglect your other tools. Continue with your Gratitude Journal, your meditation, your EFT practice, or whatever else you enjoy. And ensure you use your affirmation correctly. Like any tool, if you use it correctly you’ll get great results. If you use it incorrectly, you’ll get poor results. So keep up the repetition until it is subconscious! Repeat the statements with intensity, and really feel how great it would feel to have that affirmation manifest in your life right now.

So, get started now. Create some positive happy affirmations for changing your life.

“I am a happy and cheerful person.”

“I attract joy into my life, all day long.”

“I am deserving of love, and I love myself unconditionally.”

“I accept my body as it is, with gratitude and love. I am a beautiful person.”

“I am a caring and compassionate person.”

“I attract only good people into my life, and build relationships based on mutual respect and love, for the betterment of all concerned.”

Whatever it is, go for it. Enjoy the process! It can be great fun.

Lance Beggs

Surplus camping gear shopping

If you do not mind warehouses, you are more than welcome to go surplus camping gear shopping. These warehouses might be part of the military, and could be filled with any type of camping gear, that is sold at great prices because all of the items are surplus camping gear shopping items that are taking up space that could serve the greater good in some other way.

The surplus camping gear shopping opportunities might lead you to row upon row of backpacks, rain gear, and you might even find a good winter parka that will come in quite handy when you are deep in the forest in the dead of winter. Most of the surplus items are in very good condition, considering their age. You see, the military likes to hold on to the items that they purchase for as long as possible, because you never know when a winter parka might prove useful.

Other surplus camping gear shopping opportunities could help people stricken by the destructive power found in hurricanes. These surplus items could be electric generators that have never been used, because their size was so immense, nobody had a use for them, until now. That large electric generator found while surplus camping gear shopping will provide power to a city that desperately needs it.

The rain gear you found while surplus camping gear shopping will prove quite useful to the people that no longer have a roof over their head. The rain gear might be olive green, and cling to the body like as second layer of skin, but at least the people that are wearing them will be dry and comfortable. Surplus items abound in these large warehouses, and there are treasures around every corner.

Governmental emergency management teams will periodically go on surplus camping gear shopping trips because they are in dire need of supplies to help people that are left homeless by a disaster. These surplus camping gear shopping trips allow these disaster relief agencies to purchase thousands of obsolete, yet functional recreational tents, and recreational vehicles.

These surplus items will not only save the government millions of dollars in disaster relief funds that can be used elsewhere, but they may just provide the necessary shelter for people that no longer have their homes, because they are not livable. The various tools that are found in great abundance on surplus camping gear shopping trips might be slightly rusted or bent, but can quite possibly help those in need, with removing tons of mud that has entered their homes because their city flooded.

The surplus camping gear shopping opportunities available in each city across the United States can be pooled together to help anyone have a better life. When people are down on their luck, any type of helping hand is appreciated, and government surplus is most kindly welcomed. The surplus camping gear shopping trips certainly turned up hundreds of thousands of meals, ready-to-eat with just a bit of boiling water, that came in very handy to people that did not have a home to cook in when the Hurricane named Katrina hit.

Eye-opening facts about stress

You look at the clock. It's 1 a. m. You've been trying to sleep since 11, and you're still awake. Your mind races. Your muscles are tense. You think you'll never get any rest. Sound familiar? If so, you are one of 60 million people in the U. S. who suffer from some form of insomnia.

A recent survey by the National Sleep Foundation indicates that 58 percent of adults in America experience insomnia at least a few nights a week. Insomnia increases with age, afflicting approximately 30 percent of men and 40 percent of women.

While insomnia has many causes, many of us can't sleep because we are simply too stressed out. Stress, a major contributor to all sorts of health issues - from weight gain to heart problems - seems unavoidable in today's fast-paced world.

We may not be able to eliminate all stress from our lives, but we can minimize it. Here are some strategies:

* Make a list. Organize your next day's activities into three categories: "To Call," "To Buy, "To Do." Attach a specific time to each activity, and rest assured that you won't wake up to chaos.

* Unwind. Before you go to bed, take a timeout. Read or listen to music as you drink a cup of herbal tea or warm milk. Create a barrier of calm between your jam-packed day and your bedtime.

* Relax your body. We carry stress in our muscles, especially those of the neck and lower back. Stretching exercises can ease the tension. When you get into bed, lie flat your back for a few minutes. Tense and relax each muscle group as you work your way up from your toes to your temples.

* Try a sleep aid. Non-habit-forming aids are easy to find. The spray Insomnia, for example, is a natural alternative to prescriptions. Part of the Spray line of sublingual sprays, Insomnia helps you relax to ease you into a deep sleep. Made with natural ingredients, the spray acts gently and causes no side effects, according to its manufacturer.

Explosion in nuclear energy demand coming

Summary: Sprott Asset Management uranium expert Kevin Bambrough talked with us about the “second leg” of the current uranium bull market. He sees a massive nuclear build up heading our way with “the environmentalists leading the charge.” He said many price projections may be inaccurate because “people are underestimating future demand.”

StockInterview: Price forecasts on spot uranium are widening. Some insiders have predicted uranium prices may drop back into the $30/pound range; others, such as yourself, continue to suggest $50/pound or higher. Any comments on the forecasts others are making?

Kevin Bambrough:

There are many people forecasting uranium prices now. It’s important to consider their track record of forecasting prices. Look at the contracts that have been written by many companies in the industry, over the last number of years. Anyone who had ceilings, or had signed fixed-priced contracts, has been punished. Very few people in the industry predicted what has happened. Looking forward, I think that in our view, the cost of production of current producers isn’t going to be as relevant as it has been in the past. It will be the more marginal, much higher cost producers who will be setting the price.

StockInterview: Isn’t there a sense of false optimism that “projects in the pipeline” will ensure an ongoing stream of uranium oxide for the nuclear fuel cycle?

Kevin Bambrough:

There are a lot of people looking at the supply situation going forward while underestimating future demand. They are very optimistic that mining projects are going to go as planned. We had recent news that Cigar Lake had a problem. There was a flood the. There’s a couple million pounds shortfall to most people’s models for at least two years. All because of one mine’s six month delay.

StockInterview: Would that have the kind of impact the McArthur flooding (Athabasca Basin, Cameco) had on the spot uranium price a few years ago?

Kevin Bambrough:

I think it could. It was forecast to go up to 18 million pounds of production. That would have been ten percent of the world’s current consumption. Cigar Lake would need to ramp up over a three year period, once it gets started. Now, there is a six month delay. What if it’s delayed a year? That really changes the production profile for the next decade. There are many projects that could see delays. The mining business is always full of delays. Remember that when we bring on new nuclear plants, they take on average about 1.6 million lbs when commissioning. What will happen, if in a decade, we bring on just 10 or 20 reactors each year? That’s another 16 to 30 million pounds per year of demand just because of the start up.

StockInterview: Does this mean the current uranium bull market still has strong legs?

Kevin Bambrough:

I think we’re entering the second leg of the bull market here. It is going to move away from a supply shortage story, where we focus on the fact that we only get about 60 percent of the current consumption from mines, while the inventories are being worked off. Now, we’re moving into a situation where we’re seeing an explosion in demand growth. Just a couple of years ago when we first started investing in uranium, we could see probably about a dozen nuclear facilities being planned for construction throughout the world. Now we’ve got well over 100 being planned. It seems there are new additions and talk of more additions every day.

StockInterview: How you envision this nuclear buildup rolling out?

Kevin Bambrough:

I don’t think it’s unreasonable to think, looking ten to twenty years out, there are going to be a lot of countries that will be trying to get in the position that France is in, with a much higher percentage of their power coming from nuclear generation. We could see a move to where maybe 50 percent of global energy production or more could eventually be supplied by nuclear. There is nothing else that can really step up and fill the void and take care of this problem that we’re having. France produces 78 percent of their electricity from nuclear. Why isn’t that reasonable for others? Look out a decade or two, and it doesn’t appear like we’re going to have the oil and the gas in order to handle our needs. Obviously we can do more with coal, but if we’re going to keep using coal we’ve got to put in place technology to take care of the carbon dioxide sequestration. If you want to have a stable, secure supply of electricity, it seems that you’re going to have to go with more nuclear or eventually with these new coal technologies. I think there is going to have to be a balance of both, because the oil and gas just isn’t going to be there.

StockInterview: What do you think is the catalyst for this anticipated growth in nuclear energy demand?

Kevin Bambrough:

The most interesting thing is the fact that some environmentalists are leading the charge to go more nuclear. It’s because they realize nuclear energy is the only practical alternative and because of the situation with the carbon dioxide (CO2) levels. There have been some recent reports about CO2 levels reaching 381 parts per billion, just spiking out of the range that has kept the world in a relatively stabile environment for the last 400,000 years. If you look at the work of people like James Hanson, the correlation between CO2 levels and temperature is undeniable. Basically, mankind has increased the CO2 levels beyond a level that hasn’t been seen in over a million years. We are just starting to see the weather impacts. There are problems with droughts across the world as well as elevated hurricane activity. Going nuclear on a mass scale is starting to become recognized as one of the only ways to have a real impact. I think what we’re going to see is an unprecedented build out in nuclear capacity throughout the world in the coming years and decades. I’d equate this to what happened when we went from using oil for just lamps and home heating to using it as a transportation fuel. What’s going to happen with the people who have the higher quality uranium reserves and lower cost production? They are going to be able to reap massive profits over the coming decades.

StockInterview: Looking ahead, do you think we’ll see more deals between a small uranium producer, such as Uranium Resources (OTC BB: URRE) and the Japanese multi-national conglomerate, Itochu Corporation?

Kevin Bambrough:

I have no doubt that it’s going to continue to happen. More importantly, I’ve heard that some of the major builders of nuclear facilities around the world, companies such as Areva are quite concerned about the availability of supply going forward. When these companies are talking to countries and utilities that potentially could contract to build nuclear facilities, they’re basically being told that buyers want uranium supply assurances, or they aren’t going to give an order to buy a nuclear facility. I’ve heard they are looking to do joint ventures or at least contract with emerging producers to try to get future supply. Then, they will be able sell their nuclear technology to countries and ensure supply.

StockInterview: Will the Chinese be satisfied with the uranium they plan to buy from Australia, or will they have to tap into uranium production from another or other countries?

Kevin Bambrough:

I think that the Chinese will probably look elsewhere as well. Countries have strategic oil reserves. Why shouldn’t they have strategic uranium reserves to supply their nuclear reactors? It makes sense to have a good stockpile of uranium considering the relative cost of nuclear power versus anything else. I don’t think that the nuclear power industry should operate on a just in time basis, considering the costs and the risks of making sure you can secure supply. Don’t get me wrong. There is plenty of uranium in the world, but we’re just going to have to pay up for it. I believe we’re going to consume lot more than what we’re consuming nowadays – a decade or two out. The world is waking up to the reality of peak oil production, and how it is going to affect all aspects of energy production.

StockInterview: How much of a factor will Russia play in the nuclear build up?

Kevin Bambrough:

Looking at some of the recent statements made by Russian officials, it’s completely clear to me that we’ve been correct in what we’ve been thinking for a long time: the HEU agreement (to deliver highly enriched uranium and have it blended down) is probably not going to be renewed. The Russians are planning to make nuclear technology a key export for them, really as a value added product to go with uranium production. They desire to be able to offer a complete solution, not just uranium, but the actual building and technology around the nuclear facilities themselves. They will also have growing uranium demands domestically and have voiced concern about being able to meet their own needs beyond 2015.

StockInterview: But nuclear energy critics claim all of these power plants won’t secure financing and most plans are just pipe dreams never to be built.

Kevin Bambrough:

Two years ago, the critics said there would never be any more nuclear plants built in the U. S. People used to say nuclear was over for Germany, and that many countries would exit nuclear power. Now we’re seeing the exact opposite. We’re seeing proposals being done, incentives put in place, and a multitude of projects moving ahead. If what the leading scientists from NASA, the NOAA and from many organizations around the world are saying about global warming, and the acceleration we’ve recently seen continues, people are going to be begging to have more nuclear facilities and cut CO2 emissions. The environmentalists will be leading the charge.

StockInterview: How long will it take before the proposed nuclear build up impacts the uranium mining companies?

Kevin Bambrough:

The actual build of all this takes time. I think the increase in the positive perception, of the nuclear industry is going to continue to accelerate. All demand for uranium can come from just the planning stage for nuclear power plants, as companies look forward and try to contract future supply. Ultimately, that’s what will keep driving the uranium price higher.

StockInterview: How seriously is the nuclear industry taking the global build up?

Kevin Bambrough:

I think the industry is starting to take it very seriously. That’s why the uranium price keeps pushing higher. People are going around trying to contract for uranium, and they are finding it more difficult. People are also starting to realize that as you have problems, such as the McArthur River flooding, which got the uranium bull market jump started, and now a problem at Cigar Lake, you really should have a good build up of inventory in order to protect yourself in this environment. Especially when the relative cost of having to switch off a nuclear facility to go to something else in a pinch is multiples higher.

Bargaining for the best reverse mortgage rates

Reverse mortgage rates are not different form traditional mortgage rates, and when you are applying for a reverse mortgage you should make every effort to find the lowest reverse mortgage rates you possibly can. While comparison shopping takes time, you can help your own cause by taking advantage of the reverse mortgage calculators available on one of the many reversed mortgage Internet websites.

You will have to pay interest on your reverse mortgage loan regardless of whether you receive your money as a single lump sum, in monthly installments, or as advances on a credit line. In the US, reverse mortgage rates are tied to the US Treasury rate, and like all adjustable mortgages rates will fluctuate as it does.

The Margin Is The Difference

Because of this, any money you save on your reverse mortgage rates will be as a result of the competition among lenders. Their margin--the amount they charge in interest over and above the variable treasury-based reverse mortgage rate, will vary from company to company. Lenders can adjust their rates anywhere from once a month to once a year.

Fixed-Rate Reverse Mortgages

Fixed–rate reverse mortgages are the exception to the rule, although they have become more available in recent months. One limitation on a fixed-rate reverse mortgage is that the borrower must take his or her money in a single payment; monthly installments and lines of credit are not permitted. Fixed reverse mortgage rates, in early 2007, were hovering in the low end of the six percent range, not including the lenders’ margins.

Your fixed mortgage rate will have nothing to do with your credit history or your income. Even low-income senior citizens who have paid for their homes are eligible for reverse mortgages; they, in fact, are the individuals for whom reverse mortgages are primarily intended. For more info see i-reversemortgages. com/Reverse_Mortgage_Brokers/ on Reverse Mortgage Brokers.

You can get a better idea of reverse mortgage rates by researching both online and brick-and-mortar reverse mortgage brokers; many brokers have both websites and offices. Find the best online rate you can, then take it to the reverse mortgage lenders in your area and use it as a negotiating tool if necessary.

You can find a list of legitimate reverse mortgage lenders close to you by doing a search on the National Reverse Mortgage Lenders Association—NRMLA--website, searching by the name of the state in which you live, and then whittling down the results to lenders in your area. All NRMLA lenders are committed to upholding a Code of Conduct, which means they will deal with you fairly in the reverse mortgage process.