Showing posts with label PPC_Advertising. Show all posts
Showing posts with label PPC_Advertising. Show all posts

Monday, April 11, 2016

Adsense income...3 easy steps

1. You need to sign up for an Adsense account. It's a simple process, but you will have a short wait while your site is approved. Once your website is approved you are free to use Adsense ads on any site you have, but just because you don't need to have the other sites approved you will still need to make sure you are following the Adsense terms. They are very strict and if you are caught breaking their terms you stand the risk of having your account suspended.


2. Building your pages will be your next step. The key to this is finding a keyword that has a lot of demand, but not a lot of competition. If you want to go the free route you can use nichebot to find the demand and the competion. If you have the money you will get a much better selection of keywords with Wordtracker. You want to use the keyword in the title of your page and in the body of the page a few times. For content you can write your own or you can visit an article directory and find a good article to use on your page, if you do that look for an article that has your keyword in the body a few times. If you do use someone elses article be sure there bio is included on your site, that is the reason they allow you to use their article.


3. We are ready to add the Adsense ads to the site now. You are allowed to use three ads, A good placement of the ads should be one at the top of the page, one vertical ad on the right side, and one ad at the bottom. If you decide to use just one ad I would put it at the top of the page. The Asense ads will have a border around them, but most people remove that by changing the color of the border the same color of the page, so if your page is white just change the border color white and you won't see the border. You want the ad to blend in to your page as much as possible.


Ok, now it's just a matter of just waiting for traffic and you can start getting paid each time someone clicks on the Adsense ads. It may take awhile to get your pages indexed, so in the mean time you might need to write a few articles to get a little traffic to your site. There are other ways to build sites, some people use programs that will build thousands of pages quickly, but I think the search engines have been able to identify most of those types of sites so I don't recommend using them. If you are looking for a faster way to get sites up I would recommend buying some of the ready made Adsense sites, Most of them are well built with all the bells and whistles and not very expensive.


Good Luck!


Sunday, January 31, 2016

5 steps to a successful adwords campaign

1. Find A Product


2. Keyword Research


3. Ad Copy


4. Bidding Strategies


5. Tracking & Testing


Let's explore these steps in detail below:


1.) Find a Product:


If you don't have your own product a fast way to get started is to join an affiliate network such as cj. com, clickbank. com or linkshare. com. There are thousands of great products at these networks. They are easy and free to join. You don't need a website to start however it is a good idea to invest in a website once you find a lucrative market. You can also join thousands of companies who run their affiliate programs in-house. To find these companies type in a product you would like to advertise and follow it with affiliate program. E. g. "guitar lessons affiliate program".


2.) Keyword Research:


Brain storm search terms that people would use to find your market. Use general and specific keywords. General keyword e. g. "guitar lessons" "learn the guitar". Specific keyword e. g. "guitar made easy" "ebook guitar lessons". Check your competitors' website source code and look at their meta tags to see what keywords they are using. Use keyword tools like Word tracker, Overture's free tool and Google's free tool. These will help you uncover hundreds or even thousands of keyword phrases and combinations.


3.) Ad Copy:


Writing good ad copy is crucial for getting visitors from Adwords. Focus on the benefits of the product you are selling and use the keyword in the title of your ad. If a web surfer typed the keyword "guitar made easy" you could write an ad like this:


Guitar Made Easy


Learn Insider Techniques to


Master the Guitar Fast.


your-guitar-store. com


The keyword is in the title and the benefits are in the ad body.


4.) Bidding Strategies:


If you have a small budget keep your bids low between 10 and 25 cents per click. Bid on as many keywords as you can. Don't get into bidding wars with your competitor for 1st place or any ranking. Figure out what a visitor is worth to you. If you have 4 sales for every 100 visitors and you make $20 per sale, a visitor would be worth $0.80.


This is how I calculate the visitors worth: 4 sales x $20 / 100 visitors. Once you know what a visitor is worth you will know how much your maximum bid should be. To obtain a healthy ROI never bid more than half of what a visitor is worth on a search term. Using our example above a visitor is worth $0.80 so you would keep bids below $0.40 because you want to try to make a 200% ROI.


5.) Testing And Tracking


Experiment with your ads. Split test 2 ads in your Adwords account. Keep the ad that performs the best and edit or rewrite the loser and split test again. Look at your Adwords stats to make note of the best performing ads. This will teach you what types of ads work best for your market. Test variations of your landing page. Modify your page and track your results. You should constantly be testing and tracking your website content and your ads.


Google has a conversion tool to help track specific goals like your ROI and your click thru rate to your website links. Google has an excellent tool called Google Analytics that tracks traffic, goals, ROI, keywords and much more. It is the best free tracking tool I have ever worked with.